The COVID-19 pandemic has shut down many businesses and events, but a local video company isnāt letting that stop them from getting creative.
Ā鶹¾«Ń”ās One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agencyās co-owner Conar Fair.
āWe had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went inā¦ we also wanted to find a unique way to involve the community as well,ā Fair said.
As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynoldās Aviation American Gin.
The trioās video got Reynoldās approval, as well as his wifeās.
āWe mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing itā¦ and I guess yeah, he did,ā he said.
āOur weeks are super busy right now so after we filmed and posted the ad, Iāve been running on four hours of sleep. Glen and Meg (One Peakās co-owners), they ran to my room and were like āit happened, he replied!ā. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.ā
Fair said besides the great feedback from Reynolds, One Peakās team is also very excited about the community theyāve received.
āEverybody has been supportive of everything weāve done so far. Itās just been incredible to see what weāre capable of accomplishing within a day.ā
He said theyāve also received messages from parents about how their work is inspiring young students to pursue visual arts.
āItās just really cool because when I was growing up, I didnāt really know this was something that was possibleā¦ so itās cool that weāre showcasing this to a younger generation,ā he said.
Fair also has a piece of advice.
āFor anybody whoās been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and youāre going to be amazed at what you can do and the outcome.ā
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